Stress management

Planning was also faced with a problem, that is, every time the planning behind the need to put in place a management process, the planning of the soft language ad text and the feasibility of the program, whether the plans are thinking, such as details of Kim ah, The market needs is the practice of live ammunition ah, the power of the hardware needed. The rate is compared with the industry's marketing management in place, I believe that the introduction of the new theme, will also become a successful marketing case. We have just seen the beautiful words, it would also have to see the charm of the market!

Zheng Jinhui, broken marketing expert actual combat, in 2006 China outstanding innovative professional managers, "A brand-theory" and "broken marketing theory of" original experts, "the footwear industry topic of" marketing professionals to plan the first person to "engage in marketing 10 years in brand strategy, business planning, marketing, marketing innovation, access road construction, logistics, and other products that have accumulated rich experience in actual combat. Good at "small and medium-sized enterprises fast-growing low-cost innovation" in the planning, that: small and medium-sized Enterprises have to grow up to be a breakthrough, and the small cost of planning, innovation and growth, the acceleration of the development, operation of the market is short-cut the growth of small and medium enterprises.

Advertising language must pay attention to the following main elements:

• the enterprise value of the brand idea what is it?
• language ads to Cuiren up, with the times, the times demand.
• the enterprise market, which is in a life-cycle stage, such as the promotion of the brand or the maturity period?
• you have to meet the customer's needs which are not? Consumer groups, which is the age?
• the general business situation and the development of what is the vision?
• product, price, location of the channel is what?
• language ads try to be brief, clear, innovative, substantive, lively and interesting, personality, pay attention to rhythm.
• in language sure to use the sentence, less the number of words that rhyme can be used to replace, puns, and so modified the language skills so that the advertising language to facilitate memory.
• advertising language to provide consumers with a strong brand to participate in this desire to shake people's minds, and people move quickly to provide consumers with convenience.

Corporate advertising language should be noted that the content

Homogenization of competition in the market today, the product seems to find a selling point, the ad industry is thousands of words on business-to-well-language ads, and no times more publicity than it is now, frankly speaking, there are enterprises Personalized advertising is not a lot of words, most of the success stories is recognized by all sectors of the few big names.

brand advertising is to promote rapid sales

Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being;

The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow.

Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both.

At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises.

Ads are planned triple realm:

The first realm: the devil

The second tier of the realm: Angels

The third level: Devil Angel

Domestic small business and large distributors of advertising, most of them belong to the first tier of the state;

Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level;

Individual enterprises (currently found only one foreign) of the ads, belong to third level.

In order to survive in the start-up, mainly to ads for fast driving sales, the completion of the primitive accumulation; Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being; The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow. Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both. At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises. Ads are planned triple realm: The first realm: the devil The second tier of the realm: Angels The third level: Devil Angel Domestic small business and large distributors of advertising, most of them belong to the first tier of the state; Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level; Individual enterprises (currently found only one foreign) of the ads, belong to third level.

In order to survive in the start-up, mainly to ads for fast driving sales, the completion of the primitive accumulation; Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being; The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow. Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both. At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises. Ads are planned triple realm: The first realm: the devil The second tier of the realm: Angels The third level: Devil Angel Domestic small business and large distributors of advertising, most of them belong to the first tier of the state; Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level; Individual enterprises (currently found only one foreign) of the ads, belong to third level.

Creative advertising assessment of the core content

A successful advertising strategy have created the first product from the concept of shape and position to start after spend a lot of time and energy consumers in the U & A, consumer demand and satisfaction in areas such as research, the aim is to dig out the objectives of the consumer "The more important unmet needs," according to the target consumer, "the more important unmet needs" in order to create a product point of interest and to develop a unique product concept. A successful advertising is to create a short span of 15 seconds or 30 seconds through the unique performance of a creative advertising concept of accurate delivery of products to consumers.

DMB Sony engaged in the consumer market research and advertising research studies for many years and has extensive assessment of creative advertising and research experience to help many clients to assess creative advertising and advertising testing studies, to reduce the risk of investment in advertising and blindness. The many years of creative advertising in the assessment and research experience to share with you. General assessment of Advertising creation can be divided into three steps are as follows:

The first step: the creation and advertising companies to communicate to understand each other first before it a clear grasp of the key elements of creative advertising (including ads of interest, support and communication point of emphasis, etc.). When reading the script advertising creative, to find out whether they really understand the script, including the picture clarity of fonts is to understand the whole creative understand that if they have to understand, first and then find out a comprehensive assessment The next step.

The second step: the first to grasp the two key issues: (1) the ad with our creative strategy? (2) whether it is consistent with our brand personality. If both the answer is no, then create ads on the assessment there is no need to go. This is because if we do not meet the creative strategy, even the best ideas are meaningless.

Step three: two from the rational and emotional aspects of the comprehensive assessment, which is part of the entire ad creation of the assessment of the core elements:

(A) emotional response: From the consumer's point of view, after reading this ad intuitive response? Do not take into account any factors such as logic and strategy and is only concerned with their own intuition. This ad has exciting excited? It is very interesting and convincing arguments? Whether or not exciting excited?

(B) a rational response: a rational combination of emotional reaction to think, need to consider the following five aspects: (1) creative point; (2) dramatic story; (3) of the ad slogan; (4) the key to the screen; (5) Other factors.

creativity:

Creative brand is not just point to the interests of consumers, but also the interests of the creative expression of points. Creative is not a point of strategic interest, but the interests of the point into the implementation of creative expression.

How to find a creative point? Look at the entire ad from a comprehensive and conceptual point of view, to find the core of the creative thinking. Rather than a separate screen or in part, on the screen is not affected by the implementation of the trap (music, characters, etc.) affected. Focus on the circumstances of the screen where?

Advertising campaign in favor of maintaining the brand's youth and vigor

brands and products, has its own life cycle, and some scenery brand two years away, some 100 years after the brand continues to maintain the vitality of youth. To maintain a youthful brand there are many ways: the creation of new symbols, change the brand positioning, innovation can also be the introduction of new products, or spread the slogan of change, or change the brand name, or to an innovative new integrated marketing to promote re-packaging . The purpose of all kinds of ways like nothing more than brand image is not aging does not reduce the charm. However, each method requires putting in a lot of manpower and resources, but also a way not all successfully, we must assume certain risks.

advertising campaign and the same brand can maintain the vitality of youth, and it needs a core of creativity, a unifying theme, you can at different times and different locations for different consumers different The methods and manifestations, but also an extension of the performance of different ideas. By doing that series can ads often a new experience to consumers, but also can maintain a youthful brand. For example, parts of the world's best-selling Coca-Cola and Pepsi, they have their own position, every year, according to the unchanged position of the transformation of a different ad. Almost all focused brand, and its brands that are changing with the times and constantly evolve, Coca-Cola in a hundred years of history of the development of its brand to continue to advocate a new look, and the product Inject new culture, from the first "Coca-Cola drink" to 1920's "stop for a while, relax," to 1980's "An irrepressible feeling" to "live a really wonderful", Brands that have held the pulse of the times, expressing the voice of society and consumers.

Of course, not all of the ad campaign are all effective ways to enhance the brand image of the poor who may have played a series of ads backfire, then it is necessary to produce good advertising campaign to give full play to its In the spread of brand advantage.

Advertising products that make people more brand positioning

as from the same theme into a series of ads has its own position, the position in the consumer demand for the limited psychological space to find an effective position to do a good job in advertising, we must first understand the consumer, the consumer is rational and Emotional, cry-a single ad is no longer sufficient to attract, they move, on the contrary, step-by-step, the subtle indoctrination of the main general to resonate. Cold medicine market competition, have a variety of targeted full of cold medicine market as a whole. Quite annoying cold, headache, stuffy nose, sneezing, influenza is not terrible, terrible mistake because of flu and a major event. "Critical moment" is a cold-sensitive consumers, and "fast" is the key to winning a cold medicine. As a result, around the Sea King, "a critical moment, soon, soon, soon," the theme of the ad creative interpretation. "Part shaved," "marriage papers", "winning articles" and a series of television advertisements broadcast on television, "a critical moment, how can a cold," comics from the column, "The Adventures of tiger's mouth", "unlucky bird," "I'm afraid of women Nurses, "and so on ad comic look at people after the Renjunbujin," you send me sneeze of the "assembly line of creative advertising campaign, a series of ads on the same subject at different times in different ways of interpreting, the Sea King's ad campaign Charm to play the extreme, and Sea King also became famous.

Advertising campaign will help shape the brand culture and communication

ads not only provide product information, but also exerts a subtle shaping of a brand or cultural values. Cultural heritage and values rather than the formation will take time, a lot of campaign ads on the main body of a culture of color and content, such as the Guangzhou Olympic Park South "campaign on home" in the dissemination of a cultural movement, a movement , The concept of healthy living. At the same time, due to the series of ads to diversify, making series of ads in the cultural heritage has played a unique advantage.

advertising campaign to disseminate the culture usually the result of two, is one of the cultural infiltration, where the most successful example is the aforementioned absolute vodka advertising campaign. The series of more than hundreds of times over, and each ad is from a creative point of departure in order to vodka bottle shape design elements for Lenovo to start, hard to bottle their own sub-frame in the countries and peoples of the world has a long, good, well Well-known symbol of the culture, to create a lot of both of these countries to highlight the characteristics of local architecture, unique products, such as culture, and so is the vodka bottle shape with its ingenious blend of success stories, but also to create a unique brand of vodka.

Second, the ad campaign through the constant indoctrination and the maverick can establish a new culture, you can create a new way of life and values so as to create a unique brand personality. Use of the advertising campaign to shape the brand personality of many examples, the most representative of Taiwan's ideology of a series of forbidden advertising works, joking a bit, a little fun, but also leave more philosophical mean, it's a series of ideological ad In terms of style or artistic expression from the text or have maintained a high degree of unity. For example, a spring ad listing "With the chest, you also need? Head, to cultivate quality clothing store, bookstore display garment ... ..." in the bookstore environment, a Cold look, the look is full of wisdom Old men sat on a chair, wearing a beautiful behind is the right woman in his marching around the elegant walking pace, a strong cultural atmosphere began, the narration is simple, but wealth to the philosophy of cold-key image processing , The normal performance of the different methods, the unique concept of the screen. ZTE ideology department store advertising campaign, the surface looks extremely messy, and the lack of contact, which is also incredible, unusual clothing, but they are intrinsically linked and unified style, and some through the inner monologue of a unique, dynamic space-time jump, as well as advertising Non-performance logic to show the complexity of modern psychology, and some people are entirely the performance of the subconscious, with the intention of symbols, patterns performance of the inner world of characters. Sunrise Department Store's advertising campaign is not the same subject, but he is still a series of face-lift on the market, discounts on clothing, on the corporate image on clothing culture, the concept of spending on such topics as they perform a series of ads. They have the same style of creative expression, the information is the same style of a cultural phenomenon, it is because of the unique character of the performance of the ad campaign, the Sunrise Department Store created its own unique brand personality, and then the performance of modernism also established An alternative culture, belonging to the independence of the Sunrise Department Store brand culture.

Ads will help enhance the brand image and enhance brand charm

any product brand can be built to rely on advertising, design and the decision will have a direct image of the brand is good or bad. A single ad to successfully establish a brand image, the need for good ideas, design and production, and also the need for the training time, increase the frequency of the ad seems to be the only way, but consumers can easily lose their freshness , Would be annoying to see, even the best creative advertising will become worthless, so advertisers often very easy to transform the image of advertising, advertising style and theme of the ads, often with a new image to replace the ad has been successful And also the image of the continuing value of the image, the result is halfway, wasted, but more importantly a waste of a lot of human and material resources. The ad campaign is different, unique and creative performance of the theme of "diversity" "quantitative" and often can play effectively.

First of all, the ad campaign, "the theme of" innovative. A good theme ideas can be born in the style of many of the same campaign, you can not grasp what it would be, but it was left to the imagination is more space. We take a look at "Hamlet" series of ads: In a TV ad, the protagonist of the new girlfriend making laugh, her hand to touch the intimacy of his head, actually knows his wig sweep To the plate. Another ad simpler, first to see a man hurriedly into the field of Budget at the beginning of the toilet, then a dog came out from the toilet and toilet paper the more mouth mouth running farther, so that when depressed men How the Department? Only a smile to your Shen Yi's "Hamlet" cigar. The two ads have a unifying theme: life is hard to avoid a rough Fortunately, there is Hamlet. Such a simple word, in the majority of the audience smile with pleasure, but also can play to their imagination, their own quiet of a silent, to the laughter of life at the same time bear in mind the brand image of Hamlet.

Second, the ad campaign through a unified theme, similar to the style from different angles, so as to the performance of different ways through different media, to convey the brand positioning of the different ad groups. Advertising campaign through a variety of performance, Duoliang through advertising in constant contact with the imagination and the constant indoctrination to make it easier for audiences to understand and accept advertising, so that the brand image of continuous accumulation. "Church's looking for an excuse to eat fried chicken" as the theme of the ad campaign, the first description of the grandfather to take off their clothes at home, so that family members think he was embarrassed, not let him sit down and have dinner, in fact, the grandfather The trick to succeed, he can taste the flavor of fried chicken, and his exact taste. The second description of the stolen children smoking cigarettes, and deliberately let his father see that the angry father let him eat on the table, meaning children are together - church 's fried chicken, and his exact taste. This series of ads for the same theme through different story characters, completely different generations, different consumer brand positioning to spread.

series of ads not only have a core of creativity to make a strong backing, as well as changing its methods and forms of expression, often a new experience to consumers, while maintaining the old style of advertising, so that For the accumulation of brand image has played an important role.

Advertising brand in the dissemination of advantages

brand is the largest enterprise development capital, as long as the continuous improvement of quality and credibility of its cumulative value, it will be able to enjoy high returns. In reality the activities of the purchase, for consumers, "reliable" "saving" and "fashion" and other considerations, the identification card to buy are quite common. When faced with similar consumer goods of all brands, can be understood only by the mass media, which is widely reported that part of the brand. From this point of view, ads can be said to shape the brand image to promote sales of long-term stability of an important means. Good creative advertising can cause people to think of a good brand, but a good number of creative ads aired more easily arouse resentment. And there is one type of ad is not often that happens, this is the series of ads.

series of so-called ad refers to the media in the same or different media turns on the spread of a group of advertisers, and advertising group that is based on the same subject or the same style and the development of more than more than one creative performance. If the world-famous AbsoluteVODKA (no vodka) series, the Bank of the Philippine Sea King "embarrassing sneeze" series, the Olympic Park South "campaign on home" campaign theme, as well as the Budweiser of the same "Ant" series, and so on. Advertising campaign with a single ad, compared with a creative continuity, the expansion of space-time, multi-media projects difference, because of this, it is far more single-brand advertising in the dissemination of the results in a more lasting and more effective . Specifically, the series of ads in the brand has spread in all these areas.

Yahoo and MySpace dominate the U.S. online advertising

Beijing time on August 29, according to foreign media, market research agency comScore recently published the latest survey data show that, MySpace and its parent company, News Corporation's Fox Interactive Media (Fox Interactive Media) goes beyond Yahoo, the United States Network Display ad market leader.

According to foreign media reports, comScore data showed that Fox Interactive Media unit, led by the MySpace Web site, in June the network showed a Ad views to reach 56,800,000 times. By contrast, Yahoo's page views of the site is only 53,100,000.

Data show that in the ad impression, Fox Interactive Media in June for the first time in more than Yahoo, Yahoo's advertising page views in June than in May decreased by about 12%. Since July 2007, Yahoo's display advertising market share has been In continuing to reduce.

Analysts are of the view that despite the show's MySpace page ad in the rapid growth, but it has access to higher advertising expenses, such as Yahoo is not the ability.

U.S. investment firm Canaccord Adams analyst Colin - Gillis (Colin Gillis), said: "social media to win the good effects advertisement, but almost impossible to make a profit."

He said, MySpace's per-thousand page view revenue (CPM) is much lower than Yahoo.

MySpace president of marketing Jeff - Berman (Jeff Berman), said that since the June revision MySpace page, the Web site with its competitors Yahoo, Time Warner's AOL and Microsoft's MSN has the gap between the gradually shrinking. MySpace also has been Wendy''s and Sprint, and other big-name sponsors. Berman said: "We are in the classification of the CPM and in the same period last year, when all the more impressive growth, increased by two digits."

Yahoo on the comScore data published by the doubts expressed. Yahoo spokesman Adam - Grossberg (Adam Grossberg) said in a statement said, "We believe that the statistical methods comScore problems. ComScore We are testing the statistical methods, and with them to solve these problems."

This, comScore spokesman Andrew - Lipsman (Andrew Lipsman) argue that Yahoo's advertising network shows decline in the share of "structural decline", with any of the companies have nothing to do with statistical methods.

Youtube allowed to advertise Home

Youtube allowed to advertise on home page

Beijing on September 1, according to foreign media, said Google's YouTube video-sharing sites are trying to use its home page in a new ad format that allows advertisers on its website home page ads.

According to foreign media reports, so far, YouTube home page has been set up to prohibit ads only show video shots.

YouTube and also try to insert pre-broadcast advertisements, cover-up ads and other video player in the process of inserting advertisements in the form of running, but the results are not satisfactory.

Most of the industry was of the opinion, YouTube is the home of the most vulnerable in the advertising revenue of page ads in the home can really achieve the value of advertising.

The advertising agency to sources, YouTube has recently planned to advertisers selling their home page ad. It is reported that over the next two weeks, YouTube will launch its home page on the large-size ads, for example, the entire browser window full of advertisements, the price set at 200,000 U.S. dollars a day, is expected this fall will also increase.

Insiders said that the News Corporation's MySpace page ads in this year's revenue is expected to more than 1,000,000 U.S. dollars. YouTube and MySpace and the difference is that many YouTube users never shut down the Web site home page. As a result, analysts believe that in advertising revenue, YouTube is very likely more than MySpace.

United States 25 largest advertising on the main line marketing often be in mistakes

Market consultancy Sterling Market Intelligence Principal Greg Sterling commentator recently published remarks. Online marketing that the major goal should be to guide the consumer to the line for the shops to buy entities. The comment from the perspective of the nation's largest 25 advertisers, you can find what they are doing online ads are often defective.

"In the national advertising and local ads What is the difference between them. On a piece of paper to draw two columns, you can easily list their different. However, the online world, their differences in the disappearance of." Greg Sterlin That our initial assumption that the Internet will affect the way the brand, which is the traditional retail e-commerce replaced, but this did not happen. However, despite the e-commerce could not replace the cement bricks, but it can not cover up a more important trend: the Internet shop on sale.

In the mid-1990s, there were a lot of propaganda and speculation, and that is the traditional e-commerce would Shops took to the dead end, at the same time some smaller retailers to provide national and international marketing platform. Ten years have passed, the reality is entirely a different look.

Amazon, the world's largest retail Web site (Amazon), founder and CEO Jeff Bezos in early 2005, optimistic projections: the purchase of online retail will account for the final of the 15% to 10%. But so far away from our goal still Well, in fact, can eventually achieve this goal is one unknown. The Commerce Department said U.S. retail e-commerce in the entire share of 4% and the proportion has been maintained in several of the quarter. Despite the downturn in the economy, the pace of e-commerce to more than traditional retail stores, but the next line of consumer buying behavior, as always, remains important.

Jupiter and Forrester (now merged into the company) research institutes predict the Internet over the next 5 years will be roughly 1 trillion impact on the consumer line. Whether or 1,000,000,000,000 U.S. dollars, or is 800,000,000,000 U.S. dollars. The forecast on consumer behavior is accurate. This online and offline connection is a profound trend of marketing and big brands are far ignored the land of this trend, let alone from this trend in the mining interests.

The evolution of the Internet has become a consumer line to buy the main search tool. A research organization in May found: those from the most recent entity in the shop to buy a consumer electronics product on behalf of the people, 80% of the people from those who visited the site in the shop to buy a product. Data also showed that 89% from the shops to buy goods in the first consumer survey conducted online. There are more data can be shown that this trend: consumers research online, buy online.

Experience has shown that the Internet consumer in the stage of being considered the most use. Traditional media such as television, print magazines or newspapers often stimulate research online, which in turn lead to local retailers in line to buy.

Most of the brands and marketing in traditional media advertising and Internet integration (not just in advertising to add URL address) is slow. The online advertising and they usually can not lead people to a specific point-of-sale advertising in the purchase of products or services.

All of the top 25 U.S. advertisers, Procter & Gamble by Warren. Buffett created Berkshire Hathaway investment group, both at the local shops selling products or services. In this sense, they should be treated as local advertisers, but most of the brands are doing on-line advertising, the only national broadcast television advertisements in the essence.

In the consumer would like to decide on their own what to buy, they usually want to know where to buy. On-line advertising, brand advertising and Direct advertising can be linked in order to give consumers "where to buy information." Directed local search and display advertising is a key to the success of the campaign.

From the marketing agent and the company's point of view, from line to line the track is not perfect. However, a good place in the continuous development of directional tool. Large national brands and marketing, if not on-line advertising embedded in the local information, they will be missed very important, consumer research and online shoppers search arising from the purchase of an important opportunity.

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Transportation and the rapid development of financial services

Transportation outstanding performance in 2007, the first three quarters of brand advertisers to 431, an increase of 212 percent, rapid narrowing of the network and IT products and services of the country. One car sales amounted to 270 category, accounting for 62.6 percent. Kind of network traffic and advertising costs increased by a very rapid momentum in 2007, the first three quarters of the cost of advertising over IT products, becoming the highest cost of advertising industry.

Financial services in 2007 also have a good performance, although the brand advertisers, not the absolute number, only 140, but a year-on-year growth rate reached 112.1 percent, second only to traffic category. Advertising costs also continued a moderate increase, and from the beginning of 2005 the growth rate is accelerating trend. Financial services brand advertisers with an increase in advertising costs and the rapid increase in recent years, China's financial market is closely related to the prosperity, with the stock market, funds and other financial tools to further popularize financial management, the financial services industry in the performance of online advertising also will be more on Floor.

IT products and network services brands like moderate growth

IT products and network services are in close relationship with the Internet industry, the Internet advertising concern is the first in 2004 before the main brand advertising is the largest two sectors, and maintain stable growth. 2005 and 2006 in recession, in 2007 to regain the rapid development of the first three quarters of brand advertisers, respectively 547 and 518, respectively, year-on-year growth of 51.1% and 60.4%, and in promotion costs in IT The product until 2006 were the highest among all industries, maintain a stable growth rate.

The real estate industry brand advertisers, the number of lead

Brand advertisers, the real estate industry since 2004 the number had been occupied first place, and other industries and ever-widening gap. 2006, the real estate industry brand advertisers of all brand advertisers, the 44.6 percent, have obvious advantages. This area benefit from China's active real estate market, the other funds and real estate projects, the promotion of advertisers on the budget. But in the ad below the cost of IT products and transport categories, ranked third.

2007 China Internet brand advertisers, the number soared

According to iResearch Ereli Advisory online advertising monitoring system iAdTracker latest data indicate that, since January 2001 to September 2007, the China Internet brand advertisers (Note: brand advertisers that the network media image ads have run on the advertisers) accumulated Up to 10,060.

2002 winter out of the Internet, online advertising has undergone two years of high-speed development stage, 2003 and 2004 annual growth rate of brand advertisers were more than 160 percent and 80 percent in 2004, the number of brand advertisers have reached 3,195. Entered 2005, the number of brand advertisers to slow down growth, 2007 will once again grow rapidly, only the first three quarters reached 4,971, more than the year 2006 the number of brand advertisers, an increase of 62.7 percent, of which the new brand advertising Lord 2496, an increase of 115 percent.

At present the brand advertisers are still relatively concentrated distribution of industries, including real estate, network services, IT products in three categories brand advertisers accounted for more than 60 percent. Other brand advertisers in some industries is also very rapid growth, particularly in transportation, financial services industry, showing an excellent development momentum.

Brand advertising shape

Advertising is the economic base and superstructure of a combination of, it is the economy, but also the arts. Unlike the advertising art and design is different from the standpoint of their own. Works of art is the artist's emotional expression, based on the individual to society, the nature of cognitive and attitude can sometimes is the pure form. The ads must be based on the communication between consumers and brands, based on consumer desires and meet the needs of public service ads must be based on good god I still advocacy.

Olympic marketing is nothing but a "shopping" the only thing.

A person to markets, we found that a very replenishing the body of the new dishes, we all want to buy, but prices are too high. Good, it was finally bought back, he will not cook, and my wife asked, would not cook. How do » Please cooks. Haocai, we can not eat only once, the poor results, we must always eat, to be sustained. Prices are too high, some people continue to buy, it was opened, "Compendium of Materia Medica", found that there are some nutrition similar to many of the Cailei are cheap, so do buy "Ca Bianqiu dishes," great effect, the original weak physical strength up . Cf both, only the difference between the cost and effectiveness of different. Olympic marketing, is so modest and not reach, but the key is to use the Miao!

How to use the Miao » Activation of Olympic marketing is a comprehensive five-axis system. The staff axis, motivate staff, the full participation of Olympic marketing, and foster the spirit of the Olympic Games, enhanced sense of pride. Axis of the customer, customer-centric, so that the interaction between the culture of the Olympic experience, then accept the brand penetration. Competition in the shaft, with the media to high ground of radiation, grasp the uniqueness of scarce resources, vigorously Chanyang Olympic light. Cooperation in the shaft, vigorously implement the joint marketing and integration advantages, to achieve "value" to maximize. In a public-axis, to take the incident marketing, manufacturing and highlights controversial topic, to attract public attention.

June 2008 Olympic Organizing Committee of the hidden marketing into vigorously against attacks, all types of enterprises to change awareness, learning experiences, action!

Olympic marketing, "business opportunities," but there is no reasonable awareness, a lot of time into "A-"; Olympic marketing, is "pie", but the lack of experience in the operation, into a "trap." Not only "name" without in, and harmed the "practical interests." China in 2008, looked very beautiful, in fact, there will be a lot of regrets and lessons of history engraved.

Media communication and cooperation between the deficiencies

Many enterprises to actively participate in the Olympic marketing, has done very successfully, but the influence of the weak, only to hear the industry, the public know very little about. The reasons for the lack of depth in the media and communication and cooperation. Many corporate sponsors as well. For example, certain brands, and the Olympic Committee of the ash, only sporadic phrase found in the newspapers, had not been carried out good cooperation with the media.

Sponsor the Olympic Games, only enterprises that have some kind of marketing for the Olympic Games, was an important part, not all the Olympic marketing, but need to invest a lot of money, to conduct a comprehensive promotion, "the opportunity to return" into "practical benefits".

"Olympic Games themselves will not give any monetary benefits sponsored enterprises, which will own all intellectual property and facilities, granting the use of corporate sponsorship, so enterprises can be economic benefits in return the number of enterprises and their marketing strategies, closely related to the intensity." Experts said.

As we all know, advertising costs, usually three to five times the sponsorship fee. And advertising more, we must also be working with the media. And the need to consider the combination of the media, listing the wrong arrangements. Non-sports brand Anta sponsored enterprises involved in the Olympic Games through the media, mining elements of the Olympic Games, achieved good results. Li Ning also depth cooperation with the media, completed a beautiful "curves marketing" to compete for the Olympic Games.

Lack of joint marketing brand

Joint marketing aim is to make the best use of each other each other's resources to achieve maximum benefits, a competitive advantage. Today's competition is not alone before their own can work, but also the whole value chain of competition and even went to the competition between the industries. Therefore, how to create competitive advantage, the new economic era is the most important issue. The Olympic Marketing, a joint venture groups, the advantages of integrating their resources, avoid each other's industry and the span of limitations, to maximize each other's interests, after all, give a Dazhi. For example, Sina and Netease and Tencent, and other Internet media portfolio, "reported the Olympic Games." TCL farmer Springs and cooperation "to do with you Springs TCL of China won the gold medal Dream" different industry cooperation. Lenovo and Coca-Cola cooperation. Amway step with the special cooperation.

To explore further, the same as partners, sponsors, suppliers and other components of the "Olympic volunteers" team,

Common services for the Beijing Olympics. Or combination of "Olympic supporters" activities, start with the local selection, and then gathered in Beijing to participate in, such as cheering at the scene. With the media or in combination, the people launched the "Olympic family visit Beijing" city selection, and so on. If the operation is to be the first time in Olympic history. However, the performance of corporate sponsorship, so far appears to hand "satisfied with the volumes", is rare!

Brand value to dock with the Olympic cultural loss

First, it must be clear of the Olympic cultural adaptation. Consider the brand value, the Olympic cultural relations among consumers and harmony, forming a unique demands of the so with the target audience in emotional resonance and induction. Therefore, it is necessary to make the Olympic marketing, brand value and the key lies in the combination of the Olympic culture. Therefore, it should be in-depth excavation include the value of elements of the Olympic Games, and all enterprises and the brand fit between the elements at the same time, different sectors of the brand, also requires its own industry characteristics must be based on content and brands, matching the corresponding elements of the Olympic Games, thus forming a harmonious Community.

According to 5 isurvey Interactive survey showed that, IT / Internet / communications industry, compared with the elements of the Olympic Games coincide is "the pursuit of excellence" and "passion", "" confident "and" participation "and" technology "; consumer durable goods (cars, home appliances) Need to reflect a "global" and "technology"; fast moving consumer goods are "green" and "Movement" and "strength" and "vitality" and other elements; financial / services is "struggle" and "beyond", "peace "Elements such as better able to combine and the Olympic spirit.

Therefore, some experts have said that the Olympic brand and marketing should become consumers improve their relations are important tools. With blood boiling Olympic sports competitions, the brand culture into the Olympic spirit, so that the target audience in a good atmosphere in the interaction and experience, the resulting resonance.

However, many local brands have neglected this powerful Olympic cultural fit. Therefore, the target audience participation in Olympic activities, feel alien, or even feel "desecration" of their "intelligence quotient." They will love "you" to forever?

No "multiple channels" and "more use of" brand integration interpretation of the missing

Marketer Milton - Kotler On the Olympic marketing, said: "The sponsors have qualified enterprises, the advantage of their unique relationship marketing on the need to be very good to play for their consumers, dealers, suppliers , Internal management and staff, other commercial and financial partners and strategic alliance partners, are the subject of the relationship marketing. "

Masters tells us, the Olympic marketing must be more use of multi-channel joint to joint interpretation of all the forces of the brand, launched the Olympic marketing five-axis system, with the release of Olympic passion.

The Olympic Games are a platform for relationship marketing, has never been any social events could be organized so many social relations, against any one organization can do Dayouwenzhang groups.

For example, the sponsor of the audience watching the game, while athletes from most of the clothing sponsor sweep, the same as the television camera will sweep to them, they will sweep to wear clothing brands, they are street mobile ads, also attracted many Concern. In fact, there are volunteers, supporters, family visit Beijing Olympic Games, public welfare activities, and so on so on.

But I see a certain local sports brand sponsored a national sports teams, engage in a briefing that told of the Olympic Panqin, after no sound, which I do not know why » Bai Huahua in the delivery versus the backdrop of the Olympic background, quietly and down the Harbour.

Advertising design

Advertising design: the sun, the pro-and, convenient and personalized design of advertisements is the basic principle. Any extreme, deliberate show of humanity and violation of the advertisements will be just the opposite. Guizhou Province two liquor advertisements contrast enterprises as an example:

Green wine: cup of green wine, friends pay

wine: as human to understand wine to drink, "Winter" wine .Anyone who saw or heard of these two advertisements will be made to reflect the opposite: the former pro-sun and easy relaxation of the human mind, while the latter implication is: If you drink, Buhe, "Winter" wine, you are not a Dongli Mao people! The latter Buhe, "Winter" the stigma and liquor abuse will play a role in what it » ! You own assessment.

Targeted advertisements

Targeted advertisements: To clarify the demands of the forthcoming What is the purpose. Advertising just two categories: brand image advertising and product selling points of advertisements. The so-called brand image advertising, publicity is to brand quality as the main demands, perhaps leading products and unity, perhaps not unified. Such as "My country Yang Yang, but I Wu Liang", Wuliangye Group's main product, though a Wuliangye, but of the brand image advertising is the central demands, "Wu Liang integrated brand image of quality: generous, broad. It is not only directed at Wuliangye leading products, but also includes the next of kin products Wu Liang-chun and Wu Liang alcohol and any other time of the development of any Wuliangye Group's products, including extension of a distant relative of the Jin Liufu, Liuyang River, and so on so-called selling points of your products, is to demand products Personality as the center, such as the Liuyang River "Liuyang River wine, the wine champion." Therefore, in different periods and different regions, should be based on marketing objectives and marketing qualitative content of advertisements, and then the design is the advertising and promotion. If Improper positioning, it will cause the loss of marketing resources and waste.

Name ad

Name ad: name, is the source of all the language of advertising, and good name of advertising itself is excellent, because a good name can target consumers in unit time touched and would like to remember priorities in mind and thereby creating consumer desires, it is advertising the Centre words and fulcrum.

Name brands include names and product names: the so-called brand name is the core competitiveness of enterprises with a relatively uniform Centre words. Such as Maotai Group of Maotai, Wuliangye Group of Wuliangye, the so-called product name is on the basis of the brand name of the extension of the name, but it is obvious to convey the information-based products only. At the same time divided into products and product names of next of kin name extension, such as Wuliangye of Wu Liang-chun and Wu Liang alcohol and product names of distant relatives such as the extension of the Jin Liufu Wuliangye, Liuyang River. Brand directly depend on the success of brand names as the center of the branding, promotional and product names on different. Wu Liang and Wu Liang-chun such as alcohol, because of its central word is still "Wu Liang," the word, so in the process of advertising, would not have to send in their Wuliangye Group is the production of information on Dadonggange while Jin Liufu and Liuyang River due to Is a distant relative extension, the center was not the word "Wu Liang," the word, so in advertising on the need to inform their consumers is "Wuliangye Group" on the production of information into a more "Wu Liang-chun" and "Wu Liang alcohol" more Additional high costs. I said this is the name itself is the reason for your resources.

Advertising ads: The reason why many companies closed higher Wanted liquor advertisements, it is because the advertising business or product should be a high degree of integration of a selling point rally, but if the advertisements unscientific, not only make demands points from publicity objectives, May play a negative role.

New-refrigerator: a new ad-do good, good as new-refrigerator.

This ad was controversial, language, academia, advertising critics and competitors have joined the ranks of the discussion, pao, or banished, or, anyway-is nothing new Touzhe Le After all, advertising can cause such widespread concern is that it The new flight also enhance the visibility I do not know how many. After flying on the new Wenwen's refrigerator industry get the top three positions until today are still using.

Zhangyu: Legend of quality, a hundred years Zhangyu

When the swarms of red wine imported into the Chinese market, as represented by domestic Changyu wine has not been repelled, but through the centuries Zhangyu shaping the brand image, enriching the cultural connotations of wine, with a legendary quality of the national old and famous enterprises Decided to stand upright.

Kangshifu: delicious visible

Taiwan is the mainland Fajia brands, the standard "flower walls, red wall", an ordinary instant noodles, so delicious to read, see, it is not easy. Kangshifu is still the continent's largest food companies, the products have not confined to instant noodles, beverages, biscuits areas is also well-known brands.

Li Ning: The best left to their own

I am afraid that the best domestic non-sporting goods, "Li Ning,". Sports is the world's young people, you have to create a unique brand personality, to attract them, as evidenced by the success of Nike. Li-Ning brand of the road is not easy, neither superstar Nike, Reebok and no international background. "The best left to their own" is also in line with the mentality of young people, who do not want to be brilliant.

Fiyta: Once owned, have no choice

When people reach a certain quality of life highly, is no longer watch on the use of such a single, noble Fiyta with the quality of their identity and to link so that people can wear Fiyta watch, the more feelings Extraordinary temperament and exclusive but I feel respected. If you have this feeling it will choose another watches .

GUIDEC: technology allows you to more easily

GUIDEC the rise is a miracle, they use simple, easy-to-use GUIDEC explain what "technology allows you to more easily", is to use a simple operation, make life more orderly and efficient, and this is the high-tech Benefits. With the omnipresent advertising, GUIDEC create a market.

China Unicom: situation of the Chinese knot, Unicom universal heart

China Unicom signs of a Chinese knot is the image itself is full of affinity. The birth of China Unicom, for promoting the development of China's telecommunications industry has made great contributions. They time and again to challenge China Telecom to quality services and lower prices in the competition gradually develop and grow, China Unicom their logo and brand name into the natural language of advertising, from the outside to achieve a spirit of harmony and integration, Reflects the idea of the spirit of enterprise.

Haier: Haier, the Chinese-made

China-made household appliances have always been of the view that low-priced cheaper, even if exports are rarely made Chinese-made brands. Haier, China's leading household electrical appliance enterprises in China's household electrical appliance industry to mature when making decisive "Made in China" as their slogan, calling the very sustaining power and inspired the Chinese people's self-confidence and enhance their sense of national pride. In the context of language itself, on the Miao Miao in a "rigged", concise, confident full.

Motorola: unlimited overflight

Simulation of the times, Motorola is well-deserved overlord, however, because of strategic mistakes, Motorola in the digital age was younger than Nokia, the loss of the past glory. Motorola dream of one day re-open freedom of the wing, the Youth Pre-employment Training fly over the infinite. Motorola is the ideal. Today, the unlimited Internet era, Motorola has finally re-fly, fly free. To China's economic takeoff, creating a number of outstanding domestic enterprises and famous brands. One of those markets after the spread of language tests have become an integral part of brand value to the brand into the spiritual food, good interpretation of the enterprises and brand's core values.

Kodak: On this moment

The first film market has not emphasize their own brand of color saturation, the fine particles of these indicators, but with life in the exciting and memorable moment moved consumers, which will remain in a moment, give you an eternal memory is an eternal theme of Kodak film, regardless of "Suffering from a life from the moment" and "is this moment" is the theme focused.

Tissot watches: Switzerland Tissot, the world shuttle

Tissot Swiss list, use your language skills Yayun, simple and easy to remember, is an international brand in the spread of Chinese language and the language unique combination of a model.

Qixi beverages: non-cola

In the face of Coca-Cola and Pepsi Cola on the market "monopoly", Qixi soft drinks faced an awkward situation, then Qixi using reverse thinking, positioning itself as non-cola carbonated cars, and Coca-Cola and Pepsi set up separate, it was The success of the accident, carbonated drinks on the market to become the third largest brand. Qixi creative positioning for the creation of a new market.

555 cigarettes: Step beyond, alcohol and meet

555 well-known international brands of cigarettes car market is the star. Although not in the public media, but they have become the International Automobile Rally Championship and the sponsor. 555 words lit cigarettes in the dissemination of a temperament and attitude, the language used Gongxin style to meet the psychological feelings of the smokers, smoking as a psychological experience.

BMW: fun to drive, innovation unlimited

BMW and Mercedes-Benz cars are in the boutique, is different from the Mercedes-Benz and reflected the noble sense of identity, the owner often employed person driving while BMW is different, although the same capacity as the representative, it is clear that the young are more wealthy class. Moreover, they are often personally driving, the BMW driving experience fun, this is the charm of the BMW.

Nissan: Ancient a 1,000-mile horse, this is Nissan car

Almost at the same time, and Toyota is still very backward at that time to enter the Chinese market, the Duke of them, and the sun, the Blue Jays, bearing the Chinese car market has been a popular models. Nissan in the Chinese market in order to promote China is a very traditional ad language: Ancient a 1,000-mile horse, this is Nissan vehicles, narrowing the distance with the Chinese people, thus laying Nissan vehicles in China's second position.

Obligation to donate blood: I do not know you, but I thank you!

Every obligation to participate in the blood donation will be touched by this advertisement, although simple Wu Hua, but it reflects the true obligations of the donors, but also expressed an obligation to accept the views of patients with blood donation.

Li Weiyi cowboy: different cool, the same pants

Li is the industry's first denim jeans brand, has always been a personalized image appears, the younger generation, the culture seems to be a cool but from the culture, Li Weiyi jeans tight grasp on the cultural identity of these people To the ever-changing with the "cool" as the ads appear, who moved to the forefront of fashion, the new "cool" communities, and maintain the brand fresh and lasting productivity.

Fei Li Pu: Let us do a better job

Fei Li Pu in the field of home appliances achievements obvious to all, but also become the most profitable in the top 500 of the Electrical Appliance Group. However, Pu-edge in advertising, in addition to constantly emphasize their innovative technology, also never forget the humble say "Let us do a better job", this gentle vendors seem to be more easy to win people's recognition, no wonder that Would love to move out of more than a Dongshixiaopin version of "We have been working."

Toyota: there must be a vehicle to Piedmont Road, a road there must be a Toyota car

1980s, China's domestic reason, apart from the only Japanese car imports on the car. Toyota as Japan's largest automobile companies in the China market natural Zhiniu Er, and this wonderful language ads are very consistent with the circumstances at the time; clever combination of the Chinese saying goes, reflects self-confidence and a Baqi, and Lang Lang missing you . Today, Toyota Motor may not have another such Shui Taihua, but many Chinese people still remember the words of this ad.

Intel: a Pentium computer to the core

Intel's first microprocessor is being dubbed X86, and does not have its own brand, in order to highlight their own brand names, from 586, the computer's operating speed on a Pentium to define the number. Intel said the Pentium in order to launch its own brand, upon the major computer companies 5 percent of Fan Li, is to in their products and packaging paste "intelinside" the words, "a Pentium computer to the core" Yiyushuangguan, not only highlights the relevance of the brand also reflects the surging Pentium microprocessor functions and the driving force.

Defu chocolate: milk Xiangnong, silky feeling

The reason enough on the classic, is the "silky feel" the psychological experience of the chocolate to the delicate lubricants used silk to describe the feeling, mood lofty enough, rich enough to imagine. McGREGOR take full advantage of the experience, the language of force play to the extreme.

Ren Touma XO: Ren Touma an open, a good thing to natural

Ren Touma distinguished non-ordinary people can enjoy, so drink Ren Touma XO there will be some different feelings, Ren Touma give you a wish, as long as they drink Ren Touma there will be a good thing waiting for the arrival. With this inauspicious "fortune", who do not want to drink? Ren Touma . Especially those who are honorable people, is convinced.

Yamaha piano: Xue-Qin children will not deteriorate

This is Taiwan's most famous advertising phrase, to seize it the mentality of parents, using Gongxin strategy to the neglect of the merits of the piano, but from the piano to children of physical and mental growth point of view, to attract children their parents. This is indeed very effective, parents very much agree with the views of the mountains, so the purchase of Yamaha piano is the next thing. Yamaha clever here.

De Beers diamonds: diamond lasting far, a Wing spread

That the classical language ads are always rich in content and the beautiful combination of words, De Beers diamonds this advertisement not only raises the real value of diamonds, but also from another dimension to the value of love to raise enough Height, so it's easy to link the diamonds and love, this is indeed the most wonderful feeling.

Nokia: The people-oriented

People-oriented technology does not seem to be the first by Nokia, but the meaning of this phrase making the most of, things that can Nokia jumped from a small brand for the mobile phone market the first brand, is respected by this idea, Product development to personnel management, and truly reflects the people-oriented concept, therefore, shouted slogans before the exceptionally strong because Yanzhiyouwu.

Nike: just do it

Nike justdoit through to the theme of the campaign ads and a star basketball star Michael Jordan effect, is rapidly becoming the first sporting goods brands, and this advertisement is in line with the younger generation's mentality, to Zuojiu Zuo, if different, As long as the action. However, with Michael Jordan retired, with just do it to "I dream.", Nike's influence gradually potential micro.

Pepsi: The choice of a new generation

In the competition with the Coca-Cola, Pepsi finally found the breakthrough point, from the young people they found on the market, positioning itself for the new generation of Coke, like the invitation of the new generation of super star as its brand spokesman, finally won the favor of young people. An ad language conveyed a clear brand positioning, creating a market, this advertisement.

M & M chocolate: insoluble in hand, only dissolved in the mouth

This is well-known advertising master of the inspiration for Bernbach,classics, and spread so far. It reflects the M & M chocolate sugar-coated packaging unique USP, also hinted that M & M chocolate tastes good, so we do not want to make chocolate in the hands of stay for a while.

World-famous brand advertising language

1. Good to the last drop. Didixiangnong, Yiyouweijin. (Maisiweier coffee) 2. Obey your thirst. Obey your desire. (Sprite) 3. The new digital era. The new digital era. (Sony player) 4. We lead. Others copy. We lead, others follow. (Ricoh copiers) 5. Impossible made possible. It is impossible to become possible. (Canon printers) 6. Take time to indulge. Enjoy! (Nestle ice cream) 7. The relentless pursuit of perfection. Relentless pursuit of perfection. (Lexus sedan) 8. Poetry in motion, dancing close to me. Dynamic poetry, dance near to me. (Toyota Motor) 9. Come to where the flavor is. Marlboro Country. Charm visit the Habitat - Marlboro world. (Marlboro cigarettes) 10. To me, the past is black and white, but the future is always color. For me, the past Pingdanwuqi, and the future, it is gorgeous fun. (Hennessy liquor) 11. Just do it. Just do it. (Nike sports shoes) 12. Ask for more. Unlimited desire. (Pepsi popular shoes) 13. The taste is great. Yum has. (Nestle Coffee) 14. Feel the new space. New realm of experience. (Samsung Electronics) 15. Intelligence everywhere. Interpretation of wisdom, everywhere. (Motorola) 16. The choice of a new generation. A new generation of choice. (Pepsi) 17. We integrate, you communicate. Our master, you better ourselves. (Mitsubishi electrician) 18. Take TOSHIBA, take the world. With Toshiba, the world. (Toshiba Electronics) 19. Let's make things better. Let us do a better job. (Philips Electronics) 20. No business too small, no problem too big. The small businesses do not, can not be resolved without a major issue. (IBM)

China's well-known advertising phrase

People-oriented science and technology (Nokia) Leap unlimited (Motorola) Let us do a better job (Philips) Great Wall flames, letter-Miles (Siemens) Every year, every day, we are in progress (Lenovo) Yung things up, Shidai Chao (matter of electrical capacity) Jinhou wearing leather shoes, and take Cotai Strip (Jinhou shoes) North-South thing, the wine-bow (Zhang Gong Liquor) Forever the green, always the pool Qin (Qin pool of liquor) Red Star Yujiu, I love you Jin Rong (Red Star Yujiu) Ride the red flag cars and take the road of China (Red Flag sedan) We have been efforts (love and more electrical appliances) Chinese people's life, the Chinese people Meiling (Meiling refrigerator) Not the best, only better (Aucma freezer) Good air-conditioning, Geli made (Gree air-conditioning) Shuangjie relaxed, not tight (Biore Ximian Nai) I am forever in the hearts of China (Chinese toothpaste) The protection of voice, use the voice-throat (Golden Melody jets Po) Calcium new concepts, absorption is the key (Longmu Zhuanggu granules) Sowing the seeds of happiness, Tuoqi tomorrow the sun (seeds liquor) Huiyuan juice drink, and take the road of Health (Huiyuan juice) The pursuit of hard, sweet enjoy (Erie ice-cream) Hualong face, see every day (Hualong instant noodles) Fresh Owen, road Venoruton (Owen instant noodles) Jimei sofa, cattle! (Jimei sofa) My eyes only you (Wahaha pure water) Ambitious, and create a new era of central air-conditioning (AC lofty) When others are still "big" thing for weight, NEC has focused on "small" matter (NEC paging) New Year new fresh new outlets, to congratulate the Coca-Cola (Coca Cola) Gold is not afraid of Huolian (Kim Jung-VCD) A lot of good fortune, a lot of satisfaction (Fuman more instant noodles) Coke is very, very select (very cola) To do a bit of Sweet Springs (farmer Springs) Shuang-fresh every day (Shuang Jiao health Hudian) Haier, the Chinese-made (Haier) Men should have their own voice (Alcatel Mobile) The larger the better (Changhong Electric) Relax cool, the whole family share (6 God shower) Families with Sanyo, Dongnuanxialiang (Sanyo Air Conditioning) 27-purification (Robust pure water) Piaorou, is so confident (Piaorou) Foot and living every day (Sohu) Change the fate of knowledge (PSAs) Technology allows you to more easily (GUIDEC)

Hong Kong classic ad language

Watson's more concerned about you! Jusco fun living with you 3 to department stores for everything surprises you again and again! Kangtai travel agencies can do for you! Dragonair United States, good trip! Asia Miles life journey is full of incentives Airport Express Line in this pleasant trip! Swanson chicken soup every day Swanson Zhuchu new inspiration! BRAND'S Chicken dynamic vitality of courage Po Shu for the protection of women update update! bossini has its own set! lawman and the Raptors never compared to just break through their own! Hang Seng card life more beautiful because you are! Taiwanese banks: wisdom and good partners MasterCard: Everything is up only conditions are priceless! Whirlpool appliances & Poor's done more good for you! -- Run a communications should be called the world! Ren Touma xo Ren Touma a natural to open a good thing Neck fov superior! Louis 13: enjoy enchanting distinguished Appreciation dizzying momentum Ka Green cents tone of fresh confidence Carlsberg is the world's best beer! The quality of electoral elected Nestle Nestle! Maxim's a little bit more than the new Italian cooking! toyota Toyota contribution beyond tomorrow saab Shenbao a new record peak drive AP commissioned by the property you I will promise! SmarTone closer to you! Octopus orders life easier! BenQ benq enjoy a happy Technology Philips Electric Starter Samsung TV began inherent inspiration! Ricoh Camera widen unlimited space innovation Hong Kong Telecom as long as everything can dream come true Union breakthrough in telecommunications information boundaries close PCCW phone does not make him the election! Women really just gold jewellery ornaments really! Qingqian this life today, tomorrow, forever ctf.2 new era of the new women Goods that point clear sense of life! channel to share the dream perfume! adidas sports not impossible playboy watches simple is the best! Disheng to bring you a world-class brand-name! Shi Ma table: not know how experienced » The more simple the inside surface of a scholarship! Montblanc Feijun! Kodak to share at this time to share life! Ford: live brilliant! Signs 607: 100 years precipitation once burst forth Classic real estate advertisements.

Football's brand advertising

I have read a brand advertising! A strong! On the football! But what is to forget! There are background music! Before the two sides before the game started kicking up, super-exciting! There seems to have Ronaldo Robinho children in Dili, they do not care to Qiutixialou, has been Below is an interview of the Pele kick! Later they scored a stadium! Magistrates were uprooting! !

Q1 brand advertising

Q1 refers to the first quarter, Q1 brand advertising should be in the wording of the report, classified ads and has nothing to do. Personal opinion!

Q1 brand advertising

Q1 refers to the first quarter, Q1 brand advertising should be in the wording of the report, classified ads and has nothing to do. Personal opinion!

From the above two brands of color TV ads, the two strategies are different

1. Venus color TV - unlimited real natural world

Strategy: to product as a selling point, through the high-tech products to consumers of the public feel the real feelings of ultra; This ad films that focus on the individual as a creative, Q is only left people with the impression that only version, but not being able to really move the purchasing power of consumers is unknown.

2. Dimensional television - to see that life really color

Strategy: to see the essence through the products; naked not stay in the top selling products, but rose to the sale is a life and the concept of culture, but also very emotional.

Personal relatively like-second ad

Since the first television still remain in this product the most basic level, just bring audio-visual experience and feel the feelings it. And the second has been on television that the re-definition products, in addition to audio-visual experience and feel the feelings returned to consumers through television outside this window will bring more thought and progress.

Color TV brand advertising-2

Skyworth TV ads in newspapers in the series, first to cause a number of easy visual illusion for example: "Which one do you think a straight line longer« "" In your opinion, which won more then turn round ?"...... "Life in the total number of interfering factors, the impact we have reached a correct conclusion. To see everything, I can see more. Skyworth TV clearer, more vivid colors, so you see more clearly, more real" (creators That the survey showed that most consumers buy TV value is clear and colorful images, and Skyworth TV is particularly prominent in this area, so it's slogan is: to see that life really color! Skyworth in order to find a TV ad Strategy, the creators to fully exploit the psychological characteristics of consumers: to see everything, to see the real result can be a sincere Skyworth TV, it's brand image, the demands of Skyworth TV images clearer and more vivid colors selling point , To meet the real interests of consumers and psychological needs).

Color TV brand advertising-1

One had found a rabbit, luminous eyes / rabbits are not aware, of Dartmoor / dog carefully and around / bushes swing / a terrible happened to the law of the jungle scenes / suspense / nature sounds for rendering / tension To breathe / dog leaping, over Mengpu / Wanzhuang frightened rabbit, Shisheng screaming / immediately heard "when" out of / dog apparently hit something / because of excessive, Waidao to the ground, Hunhun ran to climb up, turn around See: eat rabbit has become the Tigers / Tigers open the mouth roar / Canjiao scared dog all the way, the panic to escape / clear before we can see here, the dog hit, one Taiwan "Venus" color TV / rabbit and Tigers, the only television images / attributed to the natural quiet and natural, the color TV. (Venus is the top color TV television ads in all the camera. Creators believe that television is a broad audience of media, Testimonials difficult to tune. Therefore, "Venus" ad films chosen a similar China-made brands with different perspectives, to animal protagonists, in order to attract Different levels of consumers. Multi-colorful nature of the products that can embody the characteristics of the TV; strong dramatic, intense conflict, humor, plot, is to attract consumers and an effective means to move.)

Sports brand advertising language

1. Nike (Nike) just do it. Just do it.
2. Adidas (Adidas) impossible is nothing. Nothing impossible.
3. Puma (Puma) always be yourself. I never really keep
4. Reebok (Reebok) Discover you potential.Design your future. Discovered the potential of you, you design the future.
5. Mizuno (Mizuno) Mizuno means Serious Performance. Mizuno means that the outstanding performance.
6. Pepsi (Pepsi) Ask for more. Infinite desire.
7. Li Ning (Lining) Everything is possible. Everything is possible.

Online brand advertising

Online brand advertising, the Internet is brand advertising, the media through the Internet, to spread the brand advertising.

Clothing brand advertising

Big brands are looking for large advertising companies No matter what your basic . Small brands on the gas find a small second-class star . Stay, stay gas to say a few advertisements . Your own or sell themselves better to do.

Brand advertising and banner ads

Brand advertising is to spread the brand image advertising, can be a variety of forms.

Search ads are PPC search engines, Internet users search in the same keywords, the top site / brand to get a better opportunity to be cognitive

Banner ads, also known as banner ads, he is like a rectangular image to attract curious to click on it; banner ads first appeared in 1994, from Hotwried money into the advertising, publicity earlier ad is a site So that interested people find it. Banner ads for commercial use the opportunity to use more than pure propaganda. Many sites are using banner ads.

Star speak to the specific brand advertising the benefits of growth enterprises Case

1. Image of good health by 1989, the Lipton tea favor, shooting advertising their products and their ads concert songs, thus becoming Lipton tea products spokesmen.
2. 1994 "Hong Kong Xie Ruilin," the spokesman jewellery ads, and singing the theme song "Calgary - Cities Huabu Kai."
3. 1995 named the "child-ambassador" to raise funds for abused children, "daughter" Song is the 1995 Tengxi abused children theme song of public service ads.
4. 1996 is full of vitality and affinity for the image, invited to serve as "Shupao sports drinks," spokesmen.
5. 1997 for the opening of the MRT line freshwater activities speak, in the Museum of Art Plaza in all directions [000] friends.
6. Shupao 1997 as sports drinks advertising spokesmen.
7. Times in 1997 were 10 ads star - the fifth annual poll.
8. SHARP 1997 as digital voice recorders ads.
9. CSD will be funded in 1998 at the invitation of the "Internet ambassador."