Li Weiyi cowboy: different cool, the same pants

Li is the industry's first denim jeans brand, has always been a personalized image appears, the younger generation, the culture seems to be a cool but from the culture, Li Weiyi jeans tight grasp on the cultural identity of these people To the ever-changing with the "cool" as the ads appear, who moved to the forefront of fashion, the new "cool" communities, and maintain the brand fresh and lasting productivity.