Stress management

Planning was also faced with a problem, that is, every time the planning behind the need to put in place a management process, the planning of the soft language ad text and the feasibility of the program, whether the plans are thinking, such as details of Kim ah, The market needs is the practice of live ammunition ah, the power of the hardware needed. The rate is compared with the industry's marketing management in place, I believe that the introduction of the new theme, will also become a successful marketing case. We have just seen the beautiful words, it would also have to see the charm of the market!

Zheng Jinhui, broken marketing expert actual combat, in 2006 China outstanding innovative professional managers, "A brand-theory" and "broken marketing theory of" original experts, "the footwear industry topic of" marketing professionals to plan the first person to "engage in marketing 10 years in brand strategy, business planning, marketing, marketing innovation, access road construction, logistics, and other products that have accumulated rich experience in actual combat. Good at "small and medium-sized enterprises fast-growing low-cost innovation" in the planning, that: small and medium-sized Enterprises have to grow up to be a breakthrough, and the small cost of planning, innovation and growth, the acceleration of the development, operation of the market is short-cut the growth of small and medium enterprises.

Advertising language must pay attention to the following main elements:

• the enterprise value of the brand idea what is it?
• language ads to Cuiren up, with the times, the times demand.
• the enterprise market, which is in a life-cycle stage, such as the promotion of the brand or the maturity period?
• you have to meet the customer's needs which are not? Consumer groups, which is the age?
• the general business situation and the development of what is the vision?
• product, price, location of the channel is what?
• language ads try to be brief, clear, innovative, substantive, lively and interesting, personality, pay attention to rhythm.
• in language sure to use the sentence, less the number of words that rhyme can be used to replace, puns, and so modified the language skills so that the advertising language to facilitate memory.
• advertising language to provide consumers with a strong brand to participate in this desire to shake people's minds, and people move quickly to provide consumers with convenience.

Corporate advertising language should be noted that the content

Homogenization of competition in the market today, the product seems to find a selling point, the ad industry is thousands of words on business-to-well-language ads, and no times more publicity than it is now, frankly speaking, there are enterprises Personalized advertising is not a lot of words, most of the success stories is recognized by all sectors of the few big names.

brand advertising is to promote rapid sales

Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being;

The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow.

Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both.

At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises.

Ads are planned triple realm:

The first realm: the devil

The second tier of the realm: Angels

The third level: Devil Angel

Domestic small business and large distributors of advertising, most of them belong to the first tier of the state;

Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level;

Individual enterprises (currently found only one foreign) of the ads, belong to third level.

In order to survive in the start-up, mainly to ads for fast driving sales, the completion of the primitive accumulation; Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being; The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow. Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both. At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises. Ads are planned triple realm: The first realm: the devil The second tier of the realm: Angels The third level: Devil Angel Domestic small business and large distributors of advertising, most of them belong to the first tier of the state; Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level; Individual enterprises (currently found only one foreign) of the ads, belong to third level.

In order to survive in the start-up, mainly to ads for fast driving sales, the completion of the primitive accumulation; Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being; The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow. Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both. At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises. Ads are planned triple realm: The first realm: the devil The second tier of the realm: Angels The third level: Devil Angel Domestic small business and large distributors of advertising, most of them belong to the first tier of the state; Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level; Individual enterprises (currently found only one foreign) of the ads, belong to third level.

Creative advertising assessment of the core content

A successful advertising strategy have created the first product from the concept of shape and position to start after spend a lot of time and energy consumers in the U & A, consumer demand and satisfaction in areas such as research, the aim is to dig out the objectives of the consumer "The more important unmet needs," according to the target consumer, "the more important unmet needs" in order to create a product point of interest and to develop a unique product concept. A successful advertising is to create a short span of 15 seconds or 30 seconds through the unique performance of a creative advertising concept of accurate delivery of products to consumers.

DMB Sony engaged in the consumer market research and advertising research studies for many years and has extensive assessment of creative advertising and research experience to help many clients to assess creative advertising and advertising testing studies, to reduce the risk of investment in advertising and blindness. The many years of creative advertising in the assessment and research experience to share with you. General assessment of Advertising creation can be divided into three steps are as follows:

The first step: the creation and advertising companies to communicate to understand each other first before it a clear grasp of the key elements of creative advertising (including ads of interest, support and communication point of emphasis, etc.). When reading the script advertising creative, to find out whether they really understand the script, including the picture clarity of fonts is to understand the whole creative understand that if they have to understand, first and then find out a comprehensive assessment The next step.

The second step: the first to grasp the two key issues: (1) the ad with our creative strategy? (2) whether it is consistent with our brand personality. If both the answer is no, then create ads on the assessment there is no need to go. This is because if we do not meet the creative strategy, even the best ideas are meaningless.

Step three: two from the rational and emotional aspects of the comprehensive assessment, which is part of the entire ad creation of the assessment of the core elements:

(A) emotional response: From the consumer's point of view, after reading this ad intuitive response? Do not take into account any factors such as logic and strategy and is only concerned with their own intuition. This ad has exciting excited? It is very interesting and convincing arguments? Whether or not exciting excited?

(B) a rational response: a rational combination of emotional reaction to think, need to consider the following five aspects: (1) creative point; (2) dramatic story; (3) of the ad slogan; (4) the key to the screen; (5) Other factors.

creativity:

Creative brand is not just point to the interests of consumers, but also the interests of the creative expression of points. Creative is not a point of strategic interest, but the interests of the point into the implementation of creative expression.

How to find a creative point? Look at the entire ad from a comprehensive and conceptual point of view, to find the core of the creative thinking. Rather than a separate screen or in part, on the screen is not affected by the implementation of the trap (music, characters, etc.) affected. Focus on the circumstances of the screen where?