Advertising language must pay attention to the following main elements:

• the enterprise value of the brand idea what is it?
• language ads to Cuiren up, with the times, the times demand.
• the enterprise market, which is in a life-cycle stage, such as the promotion of the brand or the maturity period?
• you have to meet the customer's needs which are not? Consumer groups, which is the age?
• the general business situation and the development of what is the vision?
• product, price, location of the channel is what?
• language ads try to be brief, clear, innovative, substantive, lively and interesting, personality, pay attention to rhythm.
• in language sure to use the sentence, less the number of words that rhyme can be used to replace, puns, and so modified the language skills so that the advertising language to facilitate memory.
• advertising language to provide consumers with a strong brand to participate in this desire to shake people's minds, and people move quickly to provide consumers with convenience.