In order to survive in the start-up, mainly to ads for fast driving sales, the completion of the primitive accumulation; Through the development and survival of the enterprise, the role of advertising sales are often weakened, and establish a brand image to strengthen the role of being; The vision of individual enterprises, can not affect the advertising sales force at the same time building the brand, which for a long time to support product prices and higher sales of large-scale, enterprise business continued to grow. Psychological and advertising to consumers planning to carry out an in-depth study can be found in domestic advertising (including foreign companies, the same below) plan is divided into three realms, respectively, against the inherent weaknesses of human nature, the day after tomorrow, as well as the characteristics of both. At present the brand to talk about all the people all of the times, I hope that through this article to clarify people's consumer insight and understanding of the role of advertising, advertising planning to have a better understanding in order to make better and more effective advertising to help the healthy development of enterprises. Ads are planned triple realm: The first realm: the devil The second tier of the realm: Angels The third level: Devil Angel Domestic small business and large distributors of advertising, most of them belong to the first tier of the state; Most of the small number of foreign and domestic large enterprises ads, most of them belonging to the second level; Individual enterprises (currently found only one foreign) of the ads, belong to third level.