Targeted advertisements

Targeted advertisements: To clarify the demands of the forthcoming What is the purpose. Advertising just two categories: brand image advertising and product selling points of advertisements. The so-called brand image advertising, publicity is to brand quality as the main demands, perhaps leading products and unity, perhaps not unified. Such as "My country Yang Yang, but I Wu Liang", Wuliangye Group's main product, though a Wuliangye, but of the brand image advertising is the central demands, "Wu Liang integrated brand image of quality: generous, broad. It is not only directed at Wuliangye leading products, but also includes the next of kin products Wu Liang-chun and Wu Liang alcohol and any other time of the development of any Wuliangye Group's products, including extension of a distant relative of the Jin Liufu, Liuyang River, and so on so-called selling points of your products, is to demand products Personality as the center, such as the Liuyang River "Liuyang River wine, the wine champion." Therefore, in different periods and different regions, should be based on marketing objectives and marketing qualitative content of advertisements, and then the design is the advertising and promotion. If Improper positioning, it will cause the loss of marketing resources and waste.