Name ad

Name ad: name, is the source of all the language of advertising, and good name of advertising itself is excellent, because a good name can target consumers in unit time touched and would like to remember priorities in mind and thereby creating consumer desires, it is advertising the Centre words and fulcrum.

Name brands include names and product names: the so-called brand name is the core competitiveness of enterprises with a relatively uniform Centre words. Such as Maotai Group of Maotai, Wuliangye Group of Wuliangye, the so-called product name is on the basis of the brand name of the extension of the name, but it is obvious to convey the information-based products only. At the same time divided into products and product names of next of kin name extension, such as Wuliangye of Wu Liang-chun and Wu Liang alcohol and product names of distant relatives such as the extension of the Jin Liufu Wuliangye, Liuyang River. Brand directly depend on the success of brand names as the center of the branding, promotional and product names on different. Wu Liang and Wu Liang-chun such as alcohol, because of its central word is still "Wu Liang," the word, so in the process of advertising, would not have to send in their Wuliangye Group is the production of information on Dadonggange while Jin Liufu and Liuyang River due to Is a distant relative extension, the center was not the word "Wu Liang," the word, so in advertising on the need to inform their consumers is "Wuliangye Group" on the production of information into a more "Wu Liang-chun" and "Wu Liang alcohol" more Additional high costs. I said this is the name itself is the reason for your resources.

Advertising ads: The reason why many companies closed higher Wanted liquor advertisements, it is because the advertising business or product should be a high degree of integration of a selling point rally, but if the advertisements unscientific, not only make demands points from publicity objectives, May play a negative role.