From the above two brands of color TV ads, the two strategies are different

1. Venus color TV - unlimited real natural world

Strategy: to product as a selling point, through the high-tech products to consumers of the public feel the real feelings of ultra; This ad films that focus on the individual as a creative, Q is only left people with the impression that only version, but not being able to really move the purchasing power of consumers is unknown.

2. Dimensional television - to see that life really color

Strategy: to see the essence through the products; naked not stay in the top selling products, but rose to the sale is a life and the concept of culture, but also very emotional.

Personal relatively like-second ad

Since the first television still remain in this product the most basic level, just bring audio-visual experience and feel the feelings it. And the second has been on television that the re-definition products, in addition to audio-visual experience and feel the feelings returned to consumers through television outside this window will bring more thought and progress.