Ads will help enhance the brand image and enhance brand charm

any product brand can be built to rely on advertising, design and the decision will have a direct image of the brand is good or bad. A single ad to successfully establish a brand image, the need for good ideas, design and production, and also the need for the training time, increase the frequency of the ad seems to be the only way, but consumers can easily lose their freshness , Would be annoying to see, even the best creative advertising will become worthless, so advertisers often very easy to transform the image of advertising, advertising style and theme of the ads, often with a new image to replace the ad has been successful And also the image of the continuing value of the image, the result is halfway, wasted, but more importantly a waste of a lot of human and material resources. The ad campaign is different, unique and creative performance of the theme of "diversity" "quantitative" and often can play effectively.

First of all, the ad campaign, "the theme of" innovative. A good theme ideas can be born in the style of many of the same campaign, you can not grasp what it would be, but it was left to the imagination is more space. We take a look at "Hamlet" series of ads: In a TV ad, the protagonist of the new girlfriend making laugh, her hand to touch the intimacy of his head, actually knows his wig sweep To the plate. Another ad simpler, first to see a man hurriedly into the field of Budget at the beginning of the toilet, then a dog came out from the toilet and toilet paper the more mouth mouth running farther, so that when depressed men How the Department? Only a smile to your Shen Yi's "Hamlet" cigar. The two ads have a unifying theme: life is hard to avoid a rough Fortunately, there is Hamlet. Such a simple word, in the majority of the audience smile with pleasure, but also can play to their imagination, their own quiet of a silent, to the laughter of life at the same time bear in mind the brand image of Hamlet.

Second, the ad campaign through a unified theme, similar to the style from different angles, so as to the performance of different ways through different media, to convey the brand positioning of the different ad groups. Advertising campaign through a variety of performance, Duoliang through advertising in constant contact with the imagination and the constant indoctrination to make it easier for audiences to understand and accept advertising, so that the brand image of continuous accumulation. "Church's looking for an excuse to eat fried chicken" as the theme of the ad campaign, the first description of the grandfather to take off their clothes at home, so that family members think he was embarrassed, not let him sit down and have dinner, in fact, the grandfather The trick to succeed, he can taste the flavor of fried chicken, and his exact taste. The second description of the stolen children smoking cigarettes, and deliberately let his father see that the angry father let him eat on the table, meaning children are together - church 's fried chicken, and his exact taste. This series of ads for the same theme through different story characters, completely different generations, different consumer brand positioning to spread.

series of ads not only have a core of creativity to make a strong backing, as well as changing its methods and forms of expression, often a new experience to consumers, while maintaining the old style of advertising, so that For the accumulation of brand image has played an important role.