Advertising brand in the dissemination of advantages

brand is the largest enterprise development capital, as long as the continuous improvement of quality and credibility of its cumulative value, it will be able to enjoy high returns. In reality the activities of the purchase, for consumers, "reliable" "saving" and "fashion" and other considerations, the identification card to buy are quite common. When faced with similar consumer goods of all brands, can be understood only by the mass media, which is widely reported that part of the brand. From this point of view, ads can be said to shape the brand image to promote sales of long-term stability of an important means. Good creative advertising can cause people to think of a good brand, but a good number of creative ads aired more easily arouse resentment. And there is one type of ad is not often that happens, this is the series of ads.

series of so-called ad refers to the media in the same or different media turns on the spread of a group of advertisers, and advertising group that is based on the same subject or the same style and the development of more than more than one creative performance. If the world-famous AbsoluteVODKA (no vodka) series, the Bank of the Philippine Sea King "embarrassing sneeze" series, the Olympic Park South "campaign on home" campaign theme, as well as the Budweiser of the same "Ant" series, and so on. Advertising campaign with a single ad, compared with a creative continuity, the expansion of space-time, multi-media projects difference, because of this, it is far more single-brand advertising in the dissemination of the results in a more lasting and more effective . Specifically, the series of ads in the brand has spread in all these areas.