Advertising campaign in favor of maintaining the brand's youth and vigor

brands and products, has its own life cycle, and some scenery brand two years away, some 100 years after the brand continues to maintain the vitality of youth. To maintain a youthful brand there are many ways: the creation of new symbols, change the brand positioning, innovation can also be the introduction of new products, or spread the slogan of change, or change the brand name, or to an innovative new integrated marketing to promote re-packaging . The purpose of all kinds of ways like nothing more than brand image is not aging does not reduce the charm. However, each method requires putting in a lot of manpower and resources, but also a way not all successfully, we must assume certain risks.

advertising campaign and the same brand can maintain the vitality of youth, and it needs a core of creativity, a unifying theme, you can at different times and different locations for different consumers different The methods and manifestations, but also an extension of the performance of different ideas. By doing that series can ads often a new experience to consumers, but also can maintain a youthful brand. For example, parts of the world's best-selling Coca-Cola and Pepsi, they have their own position, every year, according to the unchanged position of the transformation of a different ad. Almost all focused brand, and its brands that are changing with the times and constantly evolve, Coca-Cola in a hundred years of history of the development of its brand to continue to advocate a new look, and the product Inject new culture, from the first "Coca-Cola drink" to 1920's "stop for a while, relax," to 1980's "An irrepressible feeling" to "live a really wonderful", Brands that have held the pulse of the times, expressing the voice of society and consumers.

Of course, not all of the ad campaign are all effective ways to enhance the brand image of the poor who may have played a series of ads backfire, then it is necessary to produce good advertising campaign to give full play to its In the spread of brand advantage.