Advertising products that make people more brand positioning

as from the same theme into a series of ads has its own position, the position in the consumer demand for the limited psychological space to find an effective position to do a good job in advertising, we must first understand the consumer, the consumer is rational and Emotional, cry-a single ad is no longer sufficient to attract, they move, on the contrary, step-by-step, the subtle indoctrination of the main general to resonate. Cold medicine market competition, have a variety of targeted full of cold medicine market as a whole. Quite annoying cold, headache, stuffy nose, sneezing, influenza is not terrible, terrible mistake because of flu and a major event. "Critical moment" is a cold-sensitive consumers, and "fast" is the key to winning a cold medicine. As a result, around the Sea King, "a critical moment, soon, soon, soon," the theme of the ad creative interpretation. "Part shaved," "marriage papers", "winning articles" and a series of television advertisements broadcast on television, "a critical moment, how can a cold," comics from the column, "The Adventures of tiger's mouth", "unlucky bird," "I'm afraid of women Nurses, "and so on ad comic look at people after the Renjunbujin," you send me sneeze of the "assembly line of creative advertising campaign, a series of ads on the same subject at different times in different ways of interpreting, the Sea King's ad campaign Charm to play the extreme, and Sea King also became famous.