Yahoo and MySpace dominate the U.S. online advertising

Beijing time on August 29, according to foreign media, market research agency comScore recently published the latest survey data show that, MySpace and its parent company, News Corporation's Fox Interactive Media (Fox Interactive Media) goes beyond Yahoo, the United States Network Display ad market leader.

According to foreign media reports, comScore data showed that Fox Interactive Media unit, led by the MySpace Web site, in June the network showed a Ad views to reach 56,800,000 times. By contrast, Yahoo's page views of the site is only 53,100,000.

Data show that in the ad impression, Fox Interactive Media in June for the first time in more than Yahoo, Yahoo's advertising page views in June than in May decreased by about 12%. Since July 2007, Yahoo's display advertising market share has been In continuing to reduce.

Analysts are of the view that despite the show's MySpace page ad in the rapid growth, but it has access to higher advertising expenses, such as Yahoo is not the ability.

U.S. investment firm Canaccord Adams analyst Colin - Gillis (Colin Gillis), said: "social media to win the good effects advertisement, but almost impossible to make a profit."

He said, MySpace's per-thousand page view revenue (CPM) is much lower than Yahoo.

MySpace president of marketing Jeff - Berman (Jeff Berman), said that since the June revision MySpace page, the Web site with its competitors Yahoo, Time Warner's AOL and Microsoft's MSN has the gap between the gradually shrinking. MySpace also has been Wendy''s and Sprint, and other big-name sponsors. Berman said: "We are in the classification of the CPM and in the same period last year, when all the more impressive growth, increased by two digits."

Yahoo on the comScore data published by the doubts expressed. Yahoo spokesman Adam - Grossberg (Adam Grossberg) said in a statement said, "We believe that the statistical methods comScore problems. ComScore We are testing the statistical methods, and with them to solve these problems."

This, comScore spokesman Andrew - Lipsman (Andrew Lipsman) argue that Yahoo's advertising network shows decline in the share of "structural decline", with any of the companies have nothing to do with statistical methods.