Brand advertising shape

Advertising is the economic base and superstructure of a combination of, it is the economy, but also the arts. Unlike the advertising art and design is different from the standpoint of their own. Works of art is the artist's emotional expression, based on the individual to society, the nature of cognitive and attitude can sometimes is the pure form. The ads must be based on the communication between consumers and brands, based on consumer desires and meet the needs of public service ads must be based on good god I still advocacy.