Media communication and cooperation between the deficiencies

Many enterprises to actively participate in the Olympic marketing, has done very successfully, but the influence of the weak, only to hear the industry, the public know very little about. The reasons for the lack of depth in the media and communication and cooperation. Many corporate sponsors as well. For example, certain brands, and the Olympic Committee of the ash, only sporadic phrase found in the newspapers, had not been carried out good cooperation with the media.

Sponsor the Olympic Games, only enterprises that have some kind of marketing for the Olympic Games, was an important part, not all the Olympic marketing, but need to invest a lot of money, to conduct a comprehensive promotion, "the opportunity to return" into "practical benefits".

"Olympic Games themselves will not give any monetary benefits sponsored enterprises, which will own all intellectual property and facilities, granting the use of corporate sponsorship, so enterprises can be economic benefits in return the number of enterprises and their marketing strategies, closely related to the intensity." Experts said.

As we all know, advertising costs, usually three to five times the sponsorship fee. And advertising more, we must also be working with the media. And the need to consider the combination of the media, listing the wrong arrangements. Non-sports brand Anta sponsored enterprises involved in the Olympic Games through the media, mining elements of the Olympic Games, achieved good results. Li Ning also depth cooperation with the media, completed a beautiful "curves marketing" to compete for the Olympic Games.