No "multiple channels" and "more use of" brand integration interpretation of the missing

Marketer Milton - Kotler On the Olympic marketing, said: "The sponsors have qualified enterprises, the advantage of their unique relationship marketing on the need to be very good to play for their consumers, dealers, suppliers , Internal management and staff, other commercial and financial partners and strategic alliance partners, are the subject of the relationship marketing. "

Masters tells us, the Olympic marketing must be more use of multi-channel joint to joint interpretation of all the forces of the brand, launched the Olympic marketing five-axis system, with the release of Olympic passion.

The Olympic Games are a platform for relationship marketing, has never been any social events could be organized so many social relations, against any one organization can do Dayouwenzhang groups.

For example, the sponsor of the audience watching the game, while athletes from most of the clothing sponsor sweep, the same as the television camera will sweep to them, they will sweep to wear clothing brands, they are street mobile ads, also attracted many Concern. In fact, there are volunteers, supporters, family visit Beijing Olympic Games, public welfare activities, and so on so on.

But I see a certain local sports brand sponsored a national sports teams, engage in a briefing that told of the Olympic Panqin, after no sound, which I do not know why » Bai Huahua in the delivery versus the backdrop of the Olympic background, quietly and down the Harbour.