Lack of joint marketing brand

Joint marketing aim is to make the best use of each other each other's resources to achieve maximum benefits, a competitive advantage. Today's competition is not alone before their own can work, but also the whole value chain of competition and even went to the competition between the industries. Therefore, how to create competitive advantage, the new economic era is the most important issue. The Olympic Marketing, a joint venture groups, the advantages of integrating their resources, avoid each other's industry and the span of limitations, to maximize each other's interests, after all, give a Dazhi. For example, Sina and Netease and Tencent, and other Internet media portfolio, "reported the Olympic Games." TCL farmer Springs and cooperation "to do with you Springs TCL of China won the gold medal Dream" different industry cooperation. Lenovo and Coca-Cola cooperation. Amway step with the special cooperation.

To explore further, the same as partners, sponsors, suppliers and other components of the "Olympic volunteers" team,

Common services for the Beijing Olympics. Or combination of "Olympic supporters" activities, start with the local selection, and then gathered in Beijing to participate in, such as cheering at the scene. With the media or in combination, the people launched the "Olympic family visit Beijing" city selection, and so on. If the operation is to be the first time in Olympic history. However, the performance of corporate sponsorship, so far appears to hand "satisfied with the volumes", is rare!