Brand value to dock with the Olympic cultural loss

First, it must be clear of the Olympic cultural adaptation. Consider the brand value, the Olympic cultural relations among consumers and harmony, forming a unique demands of the so with the target audience in emotional resonance and induction. Therefore, it is necessary to make the Olympic marketing, brand value and the key lies in the combination of the Olympic culture. Therefore, it should be in-depth excavation include the value of elements of the Olympic Games, and all enterprises and the brand fit between the elements at the same time, different sectors of the brand, also requires its own industry characteristics must be based on content and brands, matching the corresponding elements of the Olympic Games, thus forming a harmonious Community.

According to 5 isurvey Interactive survey showed that, IT / Internet / communications industry, compared with the elements of the Olympic Games coincide is "the pursuit of excellence" and "passion", "" confident "and" participation "and" technology "; consumer durable goods (cars, home appliances) Need to reflect a "global" and "technology"; fast moving consumer goods are "green" and "Movement" and "strength" and "vitality" and other elements; financial / services is "struggle" and "beyond", "peace "Elements such as better able to combine and the Olympic spirit.

Therefore, some experts have said that the Olympic brand and marketing should become consumers improve their relations are important tools. With blood boiling Olympic sports competitions, the brand culture into the Olympic spirit, so that the target audience in a good atmosphere in the interaction and experience, the resulting resonance.

However, many local brands have neglected this powerful Olympic cultural fit. Therefore, the target audience participation in Olympic activities, feel alien, or even feel "desecration" of their "intelligence quotient." They will love "you" to forever?