Theory brand development and brand marketing concepts change

World-renowned advertising master David Ogilvy (David. Ogilvy) said: "Brand is a complex symbol, it is the brand attributes, name, packaging, pricing, historical reputation, the sum of advertising invisible. At the same time, the brand also consumers the impression that its use as well as their own experience has been defined. "

Brand Marketing (Brand marketing), is a means of marketing allows customers to create a corporate brand and product awareness of the process. Marketing has organized the sake of their own and the interests of stakeholders and the creation, dissemination, transmission customer value, a series of customer relationship management process. And not an independent brand marketing, brand marketing and through the general network marketing together to achieve, the two complement each other and promote each other.