The establishment of independent brands resonate with consumers and the relationship between

To cultivate a higher brand loyalty. Own brands in their constituent elements have a unique advantage, namely, independent brands can be used to stimulate the national sentiment of consumers, so companies in establishing their own brands based on consumer relations, should focus on the development of independent brands will grow with the national progress, self-linked businesses and consumers to strengthen communication between, cultivating their own brand loyalty.

Guide the positive reaction of their own brands to promote a positive evaluation of consumer and brand perception

In the process, independent brands should focus on the quality of judging the credibility of the key elements and a warm, social identity, sense of self-esteem the key elements to allow consumers to develop their own brands to evaluate vision, comprehensive display of their own brands with the foreign brands continue to enhance the growth of competition in fact, supplemented by international operations, such as a history of conducting propaganda. Create a positive atmosphere. Promote the interests of consumers for a positive perception of their own brands.

To create their own unique brand connotations

The development of strong consumer favorite brands: own brand enterprises can fully exploit the features of their products and to contact in their own development, such as their own intellectual property rights of all consumers proud brand connotations; At the same time, will display their own brands on to the consumer, the potential to stimulate consumers to buy and love their own brand products.

Brand marketing is the core of brand theory and marketing theory combination

When we put the credibility of enterprises, culture, products, quality, science and technology, the potential of such important information as a brand symbol and strive to create its extensive social visibility and reputation, imprinted into the public mind, so that products with the brand symbol into the consumer From heart. This process is the brand.

Brand value is not calculated in accordance with its investment, and strong brands of low-input, high-income earners. Brought about by high profits, many times exceeding the market average. Brand is the image of credibility, is the asset. Brand is a measure of social enterprises and their products reliability of the scale. Brand competitiveness is the core competitiveness. Globalization of world economy, market competition, depending on the brand competition.

In Marketing, the marketing mix framework has been by the 4P, 4C developed to 4R, which reflects the marketing theory in the new conditions, the constant deepening of the integration trend changes. 4P is the most crucial marketing a combination of factors, require enterprises to meet customer needs; 4C products allow enterprises to forget to study the client's needs and desires; 4R to allow businesses and customers to build closer ties and enhance customer loyalty. Brand marketing era, consumer satisfaction with the brand is an important part of enterprise development, when the consumer satisfaction when the brand loyalty to maintain a long time, the loyalty, once formed, it would be difficult to accept other branded products .

Brand enterprises in order to continue to acquire and maintain a competitive advantage, it is necessary to update the marketing concepts and tools. Such as integrated marketing communication tools (advertising, public relations, promotions), can enhance the brand value; the adoption of market segmentation, you can upgrade the level of brand marketing. Network Marketing is an enterprise electronic technology, a computer network for the media and the means to carry out the general term for a variety of marketing activities. Traditional enterprises, network marketing in general from the beginning of the establishment of websites, corporate brand image in the establishment of website has been established before. Intel president of Grove once said: "5 years will no longer have Internet companies, because all companies will be Internet companies." The Internet will change the way business is now the "Fortune" Global 500 enterprises have set up their own homepage, but nearly 90% of businesses to use online recruitment, etc. This shows that the network has been introduced not only for the company profile, send and receive e-mail, but has entered a deep-level applications, brand marketing is the Internet on the way that business was the major changes. For example, in the online store, you can expand that business sales channels to facilitate the conditions, but also in e-commerce platform, increase customer confidence, corporate websites and online stores combine to shape the brand.

1993 American scholar Kevin Lane Keller (Kevin Lane Keller) made CBBE model (Customer-Based Brand Equity), is based on consumer brand value model for their own brands to provide a key means of building. This is the more popular international brand management model. In this model the various elements of the design requirements strive to be comprehensive, interrelated and feasibility. CBBE model on the premise that the brand is present in consumer brand knowledge, feeling and experience, that is to say brand is a brand over time exist in the minds of all consumers experience combined. Thus the brand marketing business purpose is to ensure that consumer brand with its products and services adapted to the characteristics of the experience of corporate marketing for positive behavior and positive attitude, as well as for the brand image has a positive assessment. In accordance with the views of Keller, brand marketing strategy is designed to answer the following two questions: First, what elements constitute a strong brand; The second is how to build a strong corporate brand.